Mia Mind Music: Promotion & Marketing, Radio Tracking, Label Representation

Mia Mind Music is an entertainment promotion and marketing company and we're hired by either record companies or artists who have records out. Within our promotion division we are concerned primarily with radio tracking and specialize in working with close to 2000 BDS, CMJ, Mediabase as well as Mediaguide surveyed radio stations across the United States and Canada. The services we provide are broken down into the following arrangements.

Radio campaign packages begin at $800.00 and range to $1600.00 per four week period with advance payment. Radio campaigns usually extend to at least 8-12 weeks. The activities involved in working a radio campaign include tracking and promoting the record to the broadcasters, arranging interviews, stations IDs, contests and promotional "giveaways" with the stations to obtain maximum exposure for the Artist and their recordings. Getting our client's record on the charts is what it's all about. The following radio packages are available:

4) 400 Commercial, Community, Public and CMJ market broadcasters: $1,600.00/4 weeks

This does not include the cost of postage or mailers, which are either provided by or reimbursed by the client. Before accepting an assignment our policy is to review the material to assess if it is appropriate for the market our company handles.

Additional services we offer include national press coverage, record distribution, video promotion, Internet services, retail consulting, providing tour merchandise and a state of the art concept and design graphics department. You may retain us to perform each service separately or in conjunction.

The goals of a Press campaign include obtaining features, reviews or articles about our clients and/or their sound recordings with our various press contacts. Press campaign packages begin at $1,100.00 and range to $2,200.00 for each four weeks of service and press campaigns usually extend to at least 12-16 weeks. The following press packages are available:

1) lf you're involved in a national radio campaign during the time you retain us for press the retainer is usually $1,100.00 per four week period with one PR staff member assigned to your project. During each four week period we'll target a minimum of 25 and up to 50 press targets across the United States.

2) If you're not running a radio campaign concurrently with your press campaign then the cost will be $1,250.00 for each four weeks of service with one PR staff member assigned to your project.

3) $2200.00 per four week period to have the full PR team working on your project.

Again, this does not cover mailing costs, which are either provided by or reimbursed by the client (all press kits must be provided by and assembled by the client). Before accepting an assignment our policy is to review the material to assess if it is appropriate for the market our company handles.

We are able to offer national Retail distribution for your CD through our associate, Select-O-Hits Distribution. Select-O-Hits is one of the three largest independent record distributors in the United States with active sales representatives in most major markets. Select-O-Hits maintains accounts with virtually every large record store chain in the U.S. including, but not limited to, Best Buy, FYE, Wherehouse, Strawberry's, and Newbury's as well as non-traditional markets like Wal-mart. Through Select-O-Hits' affiliates such as Baker & Taylor and AECS we can provide retail coverage to independent or "Mom & Pop" stores across the nation as well as Internet retailers such as Amazon.com.

We will not only act as your distributor but will work with you as your "co-op" label offering guidance to in-store retail programs and co-op advertising. Mia Mind Music will assist you in creating your retail one-sheet, determining a SRLP, establishing a street-date and placing your record information in the distribution catalogue the stores and sales reps will receive. We'll also send out your promo CDs and one-sheets to the Select-O-Hits sales reps in addition to providing stores with the required amount of promo CDs for any in-store retail programs. In exchange for a recoupable advance of $2,500.00 we not only provide a pipeline for retail placement in record stores but we are also able to advise our clients whom to employ for marketing and promotion for their records and to coordinate the promotion, marketing, advertising and merchandising of the records. Distribution clients are able to recoup this advance from the first monies otherwise retain able by sales through us. Once you've recouped your distribution fee sales thereafter are usually split on a 20%-80% basis during the remaining term of the contract. As well, our clients maintain 100% of the ownership rights to their masters.

Video campaign packages range from $1000.00 - $2000.00 per four week period with advance payment and video campaigns usually extend to at least 16-20 weeks. The activities involved in working a video campaign include tracking and promoting the music video to the broadcasters, arranging interviews, stations IDs, contests and promotional "giveaways" with the stations to obtain maximum exposure for the Artist and their video.

Digital video retail one-sheets: Produced (from production elements provided by you) are a one minute promotional and marketing video about your release that will contain key marketing and selling points as well as retail ordering information and various retail locations where the product will be available. The video will be uploaded on our own YouTube.com video channel (the M3Radio channel) and MySpace pages and therefore be available/linked to any other Internet sites. Upon client request a copy will be provided on a DVD. COST: $700.00

YouTube.com music video: We will produce a music video aimed at the YouTube market. These are shot, edited and posted within 15 business days of filming. The video, shot with a professional Canon XH G1/XH A1 camera will be uploaded to our own YouTube.com video channel (the M3Radio channel) and MySpace pages and therefore be available/linked to any other Internet sites. Upon client request a copy will be provided on a DVD. COST: $1,000.00 for an EIA standard (525 lines, 60 fields) NTSC color signal recording or $2,250.00 for a High Definition Video (HDV) 1080/60I recording with chroma-key editing.

On-line physical CD sales: We will submit your physical CDs to various on-line retailers. Acting as an Aggregator we'll not only submit your music but we track and report all retail activity to you. COST: $250.00.

General production services per hour costs: Additional hourly cost based upon client request(s) to supplement any of the above-described services. For example, graphic design of CD artwork, physical retail one-sheet set-up & design, Gracenote CD data input, Internet banners creation, posters, ads or postcards, additional digital recording(s), conversion(s) and/or editing(s) as well as web site or MySpace design and update(s). COST: $60.00/hr. (minimum of 2 hrs.).

Internet services include setup and design of web sites (beginning at $750.00 for a basic site), tracking and promoting sites, web site updates and graphic design and multi-media services ($60.00/hr.).

Tour merchandise includes setup, design and manufacturing of posters, stickers, T-shirts, hats on other items with a client's name, image or logo. Prices will range according to item and design.

You've recorded and manufactured your CD – now what? Traditional retail avenues and the radio, press and advertising campaigns previously required to promote and market yourself usually cost somewhere between $12,000 - $25,000 to be effective. Even after investing that much there’s no guarantee you'll even sell one record. That’s why we've developed what we call the new deal packages. It allows an artist or a record company to empirically research their market in order to determine how much of a supply you'll need to create to meet your demand. These campaigns were designed to allow you to test the water before jumping in to either sink or swim. After running these programs, which only cost a fraction of the investment normally required you'd be able to more accurately predict and calculate what will be required for your endeavors such as investment and manufacturing runs. Why press up thousands of CDs and spend thousands of dollars until you know the demand for what you or your record company can potentially sell?

A) 100 retail ready CDs (must provide pre-mastered recordings & all artwork templates)

*If you do not already have MP3 files or an EPK ALREADY THERE MEDIA can create them for you at an additional cost.

I trust this information will be sufficient in determining if Mia Mind Music is the right company to meet your needs. If you have any questions or need any additional information, please do not hesitate to call or fax us. We're looking forward to hearing from you.

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